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 As
a third generation Napa native, it
is no surprise that Rob Lawson has
cultivated a passion for wine and winemaking.
Rob’s
father and grandfather precede him
in their involvement in the wine industry.
Rob’s grandfather was Vice President
of Nestle Corporation when they purchased
the famed Beringer Winery in the late
1960’s and became Beringer’s
first president, blazing the path for
future generations. Rob’s
father is a grape grower and has held
positions as Vice President of
Sales and Marketing for many top wineries
in Napa Valley, including; Robert
Mondavi, Louis Roederer and Trefethen.
Rob graduated from California State
University, Fresno with a degree in
Plant Science, and an emphasis in Viticulture
and Enology. He began his wine
career at Sebastiani Vineyards as a
Lab Technician. In 1993 he assumed
the assistant winemaker/enologist position
at Napa Wine Company. Soon afterward,
he accepted the position of General
Manager/ Winemaker at J.Fritz Winery
in Sonoma. In May of 1998 he
returned to Napa Wine Company as General
Manager. As one of the largest
and most highly respected custom crush
facilities in Napa Valley, Rob soon
took on the position of CEO of
Napa Wine Company where he oversaw
the production of more than 60 wine
labels. His
responsibilities included the day-to-day
operations of one of the largest wineries
in Napa Valley, contract negotiations
with clients, harvest scheduling and
turning the business into a profitable
custom crush facility. Just a
few of the highly sought after wines
from California, produced while Rob
was CEO, are Pahlmeyer, Bryant Family,
Colgin, Blankiet, and Staglin. Over
the course of Rob’s 15 years
in the industry, he has had the privilege
of working with some of the most prominent
winemakers of the world, such as Helen
Turley, Paul Hobbs and Heidi Peterson
Barrett. Managing the top custom
crush facility in California, Napa
Wine Company has given Rob the experiences
necessary to understand all aspects
of wine consulting: from grape growing
to contract negotiations, from wine
production and packaging to sales & marketing.
Rob and his wife, Pavi, founded PAVI
WINES in 1998. The Combination
of Rob’s knowledge of the wine
industry and Pavi’s passion for
her Italian heritage was the inspiration
behind the creation of PAVI WINES.
As the winemaker for PAVI WINES, Rob
seeks to “capture the true varietal
and regional character of the varietal
by pairing New World technology with
traditional techniques” to create
wines that are both fruity and robust
in flavor and texture. Production is
currently at 8000 cases of both Dolcetto
and Pinot Grigio.
In January of 2004,
Rob chose to venture off
into the world of consulting. Since,
he has built a successful reputation
founded on superb grape growing practices,
his unique philosophy and his passion
and expertise in all parts of the industry.
Rob’s clients include Napa Wine
Company, 75 Wine Co., Kapscandy, Aetna
Preserve and Wines of Mendoza.
Rob resides in St. Helena with his
wife, Pavi and their two daughters,
Alessia and Eliana. When he isn’t
making wine, Rob enjoys cooking, traveling
and playing tennis, basketball, and
skiing.
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